Talk about pressure. When you’re asked to create the campaign that promotes the advertising industry’s creative awards competition, all eyes are on you. And this campaign doesn’t let you look away.
Hart delivered with a concept that keyed into the gritty, hard-nosed mentality that drives Toledo agencies to produce great creative work. Through a series of posters, the call for entries, venue banners, event program and a show-opening video, Hart set the stage for the Toledo American Advertising Federation’s big night. It’s worth noting that Hart walked away a big winner that night. Including its own Gold Award for the Addy Awards campaign. All rise.