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Ohio University:
Making the $450,000,000 case for Ohio University.

How do you reach alumni? More important, how do you reach them in a way that makes them reach into their wallets? We began by conducting extensive interviews with nearly every university constituent group. From students and alumni to faculty, administration and board members. We found the common thread was an uncommon and powerful connection between the University and all who have experienced it. We defined this connection as The Promise of Ohio University. Then we made it personal by reminding alumni that The Promise Lives In You. This message became the foundation for a highly effective capital campaign that has already generated $438 million in gifts toward an ambitious goal of $450 million.


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