Neighborhood Launch: It’s safe to say that nobody misses the unsightly parking lots that once sprawled across Columbus’ central business district. In their place, the Edwards Company created an energetic new neighborhood in the emerging Gay Street Corridor, bringing unique townhouse living right to the center of downtown Columbus. And Edwards looked to us for all facets of branding and marketing, including an impressive vision book and a sophisticated web experience that brings visitors into the action. The result: In a tough economy, all the homes sold in the first two phases, with the next two phases currently underway.
It takes a village to redefine a city.