Nationwide Children’s: An unprecedented amount of thought and effort went into the creation of Nationwide Children’s new hospital. And the same can be said about the Brand Standards. To effectively communicate with all of the hospital’s stakeholder audiences, from parents and employees to donors and legislators, continuity across all communications is essential. We developed a comprehensive – and always evolving – guide designed to help support the brand in all communications, so that all messages will remain memorable, effective and immediately recognizable as part of Nationwide Children’s.
Maintaining consistency, while evolving over time.