Nationwide Children's Hospital:
It was the largest pediatric expansion in the country. And we made sure everyone knew it.
This was a marketing effort so comprehensive it took 18 months of careful planning, execution and implementation to make it a success.
The impetus behind the effort stands at the corner of Parsons and Livingston Avenues. A new main hospital designed to meet the demands of one million patient visits annually. A total re-branding of this iconic Columbus institution began by telling multiple audiences that everything matters when your life’s work is caring for children in need. Every detail. Every decision. Every moment.
It was a campaign that touched all audiences. And the brand informed every component we produced across all channels. Web. Broadcast. Digital. Print. Outdoor. Employee communications. Physician communications. Direct mail. Collateral.
The campaign effectively engaged the entire community by connecting audiences with the experience of the new hospital. The result was more than an epic hospital opening. It was a reminder to everyone that one of the country’s leading pediatric institutions is here for those times when everything matters.