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LifeCare Alliance:
Bringing it all together.

LifeCare Alliance programs assist older adults and chronically ill patients, and they needed an identity system to help tie together these various programs. The challenge was designing new graphics for an array of programs that are not only distinctive, but have well-established names within the community. So we utilized a common look to connect these different services by employing a human figure icon, unique symbols, a common typeface and a color-coding system, in addition to a unifying tagline.


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