Leadership Columbus: Leadership Columbus approached a milestone and a crossroads. Entering its 40th anniversary year as the city’s premier leadership development organization, the time had come for Leadership Columbus to expand programming to keep pace with the growth of the city it serves.
So leaders will always
be there to step up.
But expanding requires funding. And securing funding required a reintroduction of the brand. We started with executive interviews and workshops to identify the brand essence. Next, we updated the classic Leadership Columbus logo and developed complimentary themes for the organization and the capital campaign. With this as our foundation, new communication materials were then designed to take Leadership Columbus, and the city of Columbus, into their next chapters with an uninterrupted supply of community leaders.