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Creative Living:
If you want them to give, first you have to ask.

Creative Living provides housing and support to physically disabled individuals at two apartment complexes that are monitored 24/7 by a Resident Assistant whose primary purpose is to respond to resident needs. Their annual fundraising campaign supports this crucial Resident Assistance Program. So we asked our audience to place money in a jar every time they completed a simple task. Imagine needing assistance locking the door as you leave the house. Or picking up a TV remote that you've dropped. Or simply reaching for a coffee mug from the cabinet. It doesn't take a lot of imagination to understand the importance of the Resident Assistance Program. Once the audience understood. We asked them to give. They gave. And they gave a lot more than what had collected in their jars.



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