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BMW Financial Services:
We built the ultimate payment machine. For the ultimate driving machine.

The 2012 JD Power & Associates Consumer Financing Satisfaction Survey was bearing down like an M3 on a stretch of open road. And there was a roadblock ahead. The online experience of their more than 500,000 registered users had come under fire for being cluttered and difficult to navigate.

Enter CPV. With rapid prototyping and the development of high-fidelity clickable wireframes, we were quickly able to design, test and deliver an improved user experience.

All of which attributed to BMW Financial reaching its goal of winning its 9th consecutive JD Power Consumer Financing Satisfaction Award. But that’s not all. The site received the highest web satisfaction scores in the company’s history.



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