A September Saturday in a college town has an undeniable energy. It’s hard to walk down a sidewalk without being greeted by the smell of cheeseburgers grilling at a tailgate party. Or the fight song signaling a touchdown.
Some schools have years-long wait lists for season tickets, while others hav...
Video games. They’ve been with us since the late 1950s, believe it or not, although the first video game to gain widespread popularity was the tennis game, Pong, in the 1970s. Flash forward to today and video games are a $109 billion industry with more than 2 billion gamers across the globe. To put...
There has been a seismic shift in channel planning for the home products category. Channel planning once consisted of mapping media and messages to specific touchpoints on a linear buying journey. The marketer’s role was to guide the customer through each stage and channel.
However, changes in con...
How short-handed industries are taking the long view.
A 2015 survey by the Associated General Contractors of America revealed that nearly 80% of construction businesses are having a hard time finding qualified skilled labor. Older generations of craftsmen are aging out of the workforce, and younge...
In the book (or movie if you prefer) Ready Player One, the protagonist, Wade, puts on a pair of virtual reality goggles and a sensory suit, steps onto an omnidirectional track pad, and he is instantly transformed into another person and transported to another world. That is the promise of VR. We’r...