Conrad, Phillips & Vutech (CPV) is becoming part of Ohio-based advertising agency, Hart. As HART/CPV, we will be one of Ohio’s largest independent advertising agencies with footprints in both Toledo and Columbus.
This move enables CPV and Hart both to be of even greater value to our clients. We’re now better positioned than ever to provide the organizations we serve with the scale and integration necessary to successfully orchestrate strategic, data-driven marketing programs that are essential in today’s ever-evolving marketing environment. We’ve been deliberate about maintaining our roots as a relatively small and nimble agency, and although we’re going to grow in size, as well as capabilities, we fully intend to maintain the speed, agility and client-focus that have been hallmarks of both agencies.
The similarities between the Hart and CPV backgrounds are striking. Both were founded 50 years ago, both have experienced significant growth in similar industries and both share a commitment to innovation, stability and results for our clients. By coming together, we build upon 50-year legacies in Toledo and Columbus and accelerate our momentum for the future. We can’t wait to show you where we can go together.
Frequent questions about the changes you might see are answered below, or learn more in the official news release.
What changes will I see? Initially, it will be business as usual. We’re committed to making this transition as seamless as possible for clients. The biggest change you will see is an enhanced service offering, as each agency brings different expertise.
What new services are offered? CPV will now have access to Hart’s fully integrated video studio and web development, digital marketing, consumer insights and public relations services. In turn, CPV will deepen Hart’s offerings in inbound marketing and marketing automation, bringing significant experience with Salesforce Marketing Cloud and certification from Hubspot.
When can I take advantage of the enhanced services the agency now offers? Immediately. Our new, stronger team offers a wealth of experience… and that’s available to our clients every day.
Have all staff been retained? All CPV staff are now employees of HART/CPV. We’re excited to add depth to our team and broaden our expertise.
Clients of both agencies will continue to work with the same team you’ve come to know. As we fully integrate the agencies, you may be introduced to additional team members over time who will add strength and new insights to your work.
How big is the combined agency? Together, we have a team of more than 80 employees.
Will CPV leave Columbus? No. Hart established a presence in the Columbus market in 2015, and remains fully committed to strengthening ties to that area. This move simply expands the Columbus operations of both agencies.
Why did Hart and CPV join forces? Recently, Hart and CPV entered into talks and after many productive conversations and very careful consideration, we determined the time was right for CPV to join Hart. This allows Hart to expand its operations in the Columbus market and CPV to add depth to its offerings. Both agencies emerge even stronger, as it brings more services and fresh ideas for our clients.
Who owns the resulting agency? Mike Hart, president and CEO of Hart, will own the newly combined agency.
At CPV, we’ve always been about strategy, storytelling and sharing. That will never change. Our capabilities, however? Those are changing. And so is our name. As a result of joining Hart, one of Ohio’s largest independent advertising agencies, we are now HART/CPV. Because their values and work ethic matched our own, and because our talents complemented one another so well, we made the decision to combine our strengths and resources. It’s an exciting opportunity for all of us but especially for you, our clients, because now we’ll be able to do more for you than ever before.