Real estate marketing that moves people.
Conrad Phillips Vutech has been producing results in the real estate industry for more than 30 years. Having developed communication materials for some of central Ohio’s most recognized builders, developers, neighborhoods and brokers.
Our strategic and creative work not only generates sales, it also wins awards locally, regionally and nationally for its creativity, quality and craftsmanship. Our portfolio includes examples across all channels, including print, digital and video.
A partial client list and select examples from our real estate portfolio:
The New Albany Communities:
We began telling the story of New Albany before the first home was built. And the first section of iconic white fence began to symbolize the brand. Then and now, the story of New Albany has always been about the unique combination of visionary planning and detailed execution.
Our relationship is approaching 20 years. Today, New Albany is a national model for effective development of an entire community with a robust business, education, arts, and health infrastructure.
Building Industry of Central Ohio | Parade of Homes:
It’s all about generating traffic. We’ve had the assignment twice. And each time, attendance exceeded the goal.
We created print ads, direct response and collateral materials for two prominent neighborhoods in northwest Columbus – Northampton Chase and Amberleigh.
Our first assignment was developing a comprehensive brand identity for 500 South Front, one of the landmark addresses in Columbus’ Brewery District.
More recently, we created all printed, electronic and environmental communication materials for Neighborhood Launch. A first for Columbus, Neighborhood Launch went out, rather than up, to encompass nine city blocks. Like the Gold Coast of Chicago or Beacon Hill in Boston, this is a genuine neighborhood in the middle of downtown.
The highest profile aspect of our campaign was the site sign that announced the development – an exact replica of the first building to be built. It became the backdrop for the announcement of the development by developer Jeff Edwards and the Mayor of Columbus.
We developed collateral materials in support of a nationwide franchising effort.
Highland Management Group:
Our work on behalf of Jerome Village represents one of our most comprehensive branding efforts. We collaborated with our clients to explore the history of the 1250 acres of land Jerome Village would occupy. What we learned not only helped guide the brand. It also helped guide the master planned development.
Every aspect of the comprehensive campaign reinforced a respect for the land and for the way of life that has existed in Jerome Township for generations. No aspect of the campaign demonstrates this more clearly than the 18th century farmhouse we helped transform into a 21st century welcome center and sales office. It’s proof that all the criteria that define a smart growth development are on full display at Jerome Village.
Woodland Hall was a one-of-a-kind assignment. 136 acres. 36 parcels. And a commitment to preserve one of the most beautiful tracts of land in the Olentangy River Valley. We told the Woodland Hall story in a limited edition, leather bound sales piece that was hand numbered. To reinforce the beauty and significance of the land, everyone who purchased a lot received a walking stick and an invitation to get out and explore Woodland Hall.
While other homebuilders were producing ads with front elevations of model homes, we built a campaign around design and construction standards that positioned M/I Homes as the quality builder.
Nationwide Realty Investors:
Burnham Square is the most prominent address in the Arena District. We were proud to help bring it to life from the name itself to the design of the original logo and all the supporting collateral materials and advertising.
When we introduced Miranova, we not only introduced a high-rise luxury condominium tower like Columbus had never seen before, but we also introduced a new way of life.
Life with a concierge and without lawn care. Life with a 23-story view and without home maintenance. Life with urban energy right outside the lobby and without the commute from the suburbs.
We developed a comprehensive identity package, as well as advertising and sales materials for both the residential and corporate aspects of Miranova. Our goal with all of our work was to complement the world-class architecture and design that made Miranova unique in the marketplace. And a remarkable place to live.