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E info@hartinc.com

T 419.893.9600

F 419.893.9070

811 Madison Ave.

Toledo, OH

43604

1398 Goodale Blvd.

Columbus, OH

43212

Vice President, Public Relations

Responsible for overall departmental planning, revenue growth, profitability, work quality, client relations and strategic development. The Vice President, Public Relations provides senior-level strategic counsel and develops long-term plans, insights and program recommendations for clients, demonstrating a thorough understanding of their business, industry competition and relevant media.

Responsibilities

  • Responsible for overall departmental planning, revenue growth, profitability, work quality, client relations and strategic development.
  • Provides senior-level strategic counsel and develops long-term plans, insights and program recommendations for clients, demonstrating a thorough understanding of their business, industry competition and relevant media.
  • Develops and expands agency capabilities in content, social, influencer and experiential marketing, while identifying new tools, data and processes required for effectiveness.
  • Counsels on and executes “brand journalism” techniques that drive a story-telling approach to key client channels.
  • Strategically plans and manages public relations activity for key clients, generating strategies and ideas that span all key platforms and channels (earned, owned, shared).
  • Partners with other agency planners to provide clients with seamless, multi-channel solutions utilizing traditional public relations, digital and social media platforms to deliver results.
  • Leads new business and agency retention efforts by identifying new opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients.
  • Works to manage department employees and evaluate staffing requirements.
  • Fosters on-going, valuable relationships with key influencers, serving as a critical connection between industry thought leaders and client stakeholders.
  • Maintains positive working relationships with agency’s other divisions to enhance project workflow and build solutions that produce significant impact.
  • Maintains a high awareness of issues and trends, both in the public relations field and within specific industry verticals/practice areas.
  • Nurtures a departmental atmosphere of teamwork, enthusiasm, and innovation.

Requirements

  • Bachelor’s degree or higher
  • A modern-day public relations mindset, with emphasis on content, social and digitally-minded strategies
  • 10+ years of public relations experience in an agency environment
  • Demonstrated experience building, conceptualizing and executing integrated communications programs that align with client/company business goals and objectives that produce significant results
  • Excellent writing and editing skills, with the ability to frame key issues and strategies using data
  • Previous team leadership experience
  • Experience in home or building products, healthcare, food, business-to-business industries and/or education
  • Experience in executing both local market and national campaigns
  • Experience in supporting integrated campaigns in the context of broader communications goals and strategies
  • Collaborative, team-oriented individual unafraid to get your hands dirty
  • Fluency with tools for measurement and execution of campaigns (e.g., analytics programs)
  • Preference given to candidates willing to work from our Toledo, Ohio, offices

HART

50+ years of delivering creative solutions for great clients

  • 80 team members working for one common goal
  • Strong salaries, benefits and perks
  • Midwestern values that honor great thinking, great design and hard work
  • Deliver projects that range from full branding with identities, names and ads to websites, apps and broadcast TV
  • Know that every well-delivered solution starts with great knowledge
  • Value empathy, integrity and involvement
  • Recognized with numerous industry awards locally, regionally and nationally
  • Believe good enough just isn’t good enough

Interested?

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