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E info@hartinc.com

T 419.893.9600

F 419.893.9070

811 Madison Ave.

Toledo, OH

43604

1398 Goodale Blvd.

Columbus, OH

43212

Digital Engagement Planner

Responsible for developing, executing and managing interactive media plans best suited to meet established client requirements and objectives.

Responsibilities

  • Play an integral role in developing digital media strategies and executing campaigns that drive clients’ business goals and marketing objectives
  • Spot trends and technologies that play key roles in consumers’ lives and identify where/how digital can influence the customer journey/path to purchase
  • Partner with cross-functional teams to develop and evolve campaign ideas, media tactics, message alignment and success metrics
  • Present strategic media recommendations to the agency team and, as needed, the client
  • Stay abreast of new digital vendors, evaluate partnership opportunities and establish beneficial business relationships
  • Have familiarity with SEM/SEO strategies as they pertain to the overall digital initiative
  • Manage the negotiation, execution, optimization and reporting of all assigned digital media buys
  • Coordinate the development of campaign assets with internal departments and assist with trafficking as needed to ensure timely campaign activation
  • Manage basic campaign set-up on paid social media and other self-serve platforms
  • Monitor daily campaign activity to ensure appropriate pacing to meet established goals
  • Analyze performance, generate actionable insights and optimize media strategies through the duration of the campaigns
  • Oversee administration, financial management, proof of performance and client reporting requirements
  • Continuously research and experiment with emerging trends and innovative approaches to leverage digital and social activities to achieve clients’ objectives in the digital media space
  • Also performs all other duties, activities and responsibilities considered reasonable in terms of the scope and spirit of this job description; all other terms and conditions of employment with Hart will be governed by the employee manual

Requirements

  • 3+ years of industry or general business experience

HART

50+ years of delivering creative solutions for great clients

  • 80 team members working for one common goal
  • Strong salaries, benefits and perks
  • Midwestern values that honor great thinking, great design and hard work
  • Deliver projects that range from full branding with identities, names and ads to websites, apps and broadcast TV
  • Know that every well-delivered solution starts with great knowledge
  • Value empathy, integrity and involvement
  • Recognized with numerous industry awards locally, regionally and nationally
  • Believe good enough just isn’t good enough

Interested?

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