Healthcare
We’ve made audiences think, reflect, laugh, cry and react.
But most importantly, we’ve made them care.
Education
We’re lifelong learners, so we have a natural connection
to institutions of higher learning.
Manufacturing
We have a true appreciation for any company with the skills
to turn raw materials into meaningful products.
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“9 Criteria for Brand Essence” is intended to provide a basic understanding of brands and branding or most business professionals.
Maddie makes a lasting impression. Nationwide Children's Hospital's typically shares a number of patient stories in their Annual Report of Philanthropy. This year, however...
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Answering the call. U.S. students recently ranked lowest in their history compared to their international counterparts in math and science.
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They know their way around a transmission. And a balance sheet. Imagine a service technician who not only understands truck engines, but the financial impact when a truck is sitting in a service bay...
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What every professional should know about branding.The words “brand” and “branding” are thrown around in casual conversation so frequently now we are still surprised to find not every
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What every professional should know about branding
- April 23rd, 2010
The words "brand" and "branding" are thrown around in casual conversation so frequently now we are still surprised to find not every business person knows what they mean. Some business managers refer to their products as brands, probably a carryover from the early P&G days. Some still think their logo, package or trademark is the brand. Some mistakenly believe they have total control of their customer’s brand experience. And many think branding is just another word for marketing. I...A shot of confidence in uncertain times
- March 25th, 2010
Training and technology are what separate Coldwell Banker King Thompson (Columbus) and Coldwell Banker West Shell (Cincinnati) during a challenging residential real estate market. Add in sales agents known for their roles as advisors, problem solvers, innovators and negotiators and a brand position becomes clear. We helped Coldwell Banker kick off their new year with cable and network television, supported by interactive and direct marketing. The spots reinforce the confidence of Coldwell Banke...
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